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About Us
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Our Beginning

From a modest beginning in Salalah, Dallah Fresh started as a local catering and fresh-produce supplier, serving nearby communities and hospitality businesses through a single outlet and a dedicated delivery fleet.

Our Growth

What began as a regional operation soon expanded into hospitality provisioning, institutional supply, and large-scale nationwide distribution.

Our Evolution

Over the years, Dallah Fresh evolved into a fully integrated fresh-produce company, strengthening its import network, building trusted partnerships with Omani farms, and introducing modern retail and online sales channels.

Dallah Fresh Operations and Delivery
Our Journey

Three Decades of Fresh Excellence

A timeline of growth, innovation, and unwavering commitment to quality.

1995

Establishment

Establishment of Al Dallah Trading in Salalah focusing catering services.

2000

Expansion

Hotels and restaurant fresh fruits and vegetable supply.

2010

Infrastructure Growth

Main FFV cold store expansion in Salalah.

2018

Regional Expansion

New branch and operation in Muscat.

2020

Innovation

Duqm Branch opening and JUCED (cold pressed juice) brand launch.

2022

Re-branding

Re-branding to Dallah Fresh, opening of Retail outlets.

2024

Market Leadership

Silal market cold store & retail market expansion.

Our Mission

To deliver the freshest, highest-quality fruits and vegetables to our clients through sustainable sourcing, state-of-the-art logistics, and unwavering commitment to food safety — ensuring freshness from farm to table.

Our Vision

To be the most trusted and innovative fresh produce partner in the Middle East, setting the benchmark for quality, reliability, and sustainability in the industry.

By The Numbers

Our Impact in Numbers

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Years of Service
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Happy Clients
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Countries Sourced
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Strategic Locations
Our Values

What Drives Us

The principles that guide every decision we make.

Quality First

Quality First

We never compromise on quality. Every fruit, every vegetable meets our stringent standards before reaching our clients.

Sustainability

Sustainability

Responsible sourcing and environmentally conscious operations guide our approach to business.

Innovation

Innovation

Continuously advancing our cold chain technology, sourcing networks, and operational efficiency.

Trust & Integrity

Trust & Integrity

30 years of honest partnerships built on transparency, reliability, and mutual respect.

Join Our Growing Family

Partner with Oman's most trusted fresh produce company and experience the DALLAH FRESH difference.

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